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Mad Men “Mark Your Man”

For those who watch “Mad Men,” you’ve experienced the brilliance, charm and magic of Don Draper (Jon Hamm). This clip exemplifies effective selling at its finest. When Draper’s prospective client tries to question his sales team’s pitch, he flips the conversation back on them by spotlighting why they aren’t the top ranked company in their industry and why their idea is what they’re looking for to help make them number one. When prospects seek your product or service, make sure that you learn as much as you can about them, highlight why you’re the best solution to their problem through customer testimonials and when to walk away. With the right tools and knowledge, you can be a bulldog just like Don Draper.

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